Come on, let's be honest. We all experience Imposter Syndrome at one time or another. Even after a successful first year with my handmade business, I still deal with Imposter Syndrome at least once a week!
Imposter Syndrome tells you things like:
"Who are you trying to fool? You'll never be successful!"
"Are you crazy? People don't make money selling their handmade items."
"You will never succeed, so you might as well stop now."
Does any of this sound familiar? Whether you have a product-based or content-based business the struggle with Imposter Syndrome is REAL!
But let's take a step back for a moment and be painfully honest with ourselves...is Imposter Syndrome telling you that you won't/can't succeed? Or are you thinking/feeling/believing that?
If you doubt your ability to succeed at your small business, you probably feel ill-equipped to succeed. When I started my soy candle and natural skincare business I certainly didn't have all the tools or information to be successful. Nor did I have the experience. Left to my own devices this meant one of two things were going to happen with my small business:
- I would fumble along using the trial and error method, and HOPE that my products would sell. Maybe I would be successful, but the odds are not in my favor. (This, by the way, is called Hope Marketing...it's about as successful as it sounds.)
- Led by ignorance, lack of information and lack of experience, I'd give up after several months if my business didn't run itself into the ground before that.
Since neither of these options appealed to me, I did what I always do...I started to research how to build a successful handmade business. There's a lot of useless information out there, but I searched long and hard, and found some gems that were USEFUL, APPLICABLE & PROVIDED RESULTS, and best of all, FREE. Who doesn't like FREE when they're just starting out and don't have a lot of money to invest?
If you are building a handmade business or any other small business...or even if you're dreaming about it, you can do all the research like I did. Or you can let me pay it forward and share with you what has worked for me. And it won't cost you a dime.
Before I share that information, let me address the thoughts that I know are going through your mind, because they went through my mind, too.
- Thought #1: This is another gimmick that won't result in anything except for a loss of time. Truth: I'm very skeptical and hate wasting time. I don't fall for gimmicks, nor do I share them.
- Thought #2: I don't know who you are. Why should I trust what you're saying? Truth: Because the videos I watched and emails I received provided me with applicable, relevant, business-building advice that helped me sell my handmade products at an ever-increasing rate throughout 2018. Additionally, my business has been featured in publications from NBC, ABC, CBS, Fox, the Wall Street Journal, Boston Globe and 140 other publications worldwide.
The learning curve in small business is endless. I continually seek to learn something new because I'm driven to succeed. If YOU are also driven to SUCCEED, then you can start right here. I am confident that you will feel excited about what you're learning and will start to believe that you CAN and WILL succeed!
What are you waiting for, silly?! Let's equip you to get on the road to success today! Your road map awaits right here!